Privacy Policy

Your privacy is fundamental to your well-being. Here’s how we protect it.

Last Updated: October 26, 2023

1. Introduction

Welcome to Aurora Bloom. This Privacy Policy outlines how Aurora Bloom collects, uses, maintains, and discloses information collected from users (each, a "User") of the aurorabloom.com website ("Site"). This policy applies to the Site and all products and services offered by Aurora Bloom. We are committed to protecting your privacy and ensuring transparency in our data handling practices. As a Denver-based digital wellness platform, we understand the importance of safeguarding your personal information as you strive for sustainable health improvements.

2. Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and health-related or lifestyle information.

Information You Provide to Us:

  • Account Data: When you create an account, we collect your name, email address, password, and date of birth.
  • Profile Data: You may choose to provide additional information such as your physical address, phone number, health goals (e.g., fitness, nutrition, stress management), wellness interests, and preferences.
  • Interactive Content Data: Information you submit when participating in forums, Q&A sessions, workshops, or leaving comments.
  • Transaction Data: If you purchase products or services, we collect payment information (processed by secure third-party payment processors), billing address, and transaction details.
  • Communications: Records of your correspondence with us, including customer support inquiries.

Information We Collect Automatically:

  • Usage Data: Details of your access to and use of our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance user experience, analyze site usage, and support personalized content delivery. These may collect IP address, browser type, operating system, referring URLs, and interaction patterns.
  • Device Data: Information about the device you use to access our Site, such as the hardware model, operating system, unique device identifiers, and mobile network information.

3. How We Use Your Information

Aurora Bloom collects and uses Users' personal information for the following purposes:

  • To Personalize User Experience: To understand how our Users as a group use the services and resources provided on our Site, allowing us to tailor content, product suggestions, and lifestyle upgrades to your unique wellness journey.
  • To Improve Our Site: We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To Process Transactions: We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To Administer Content, Promotion, Survey or Other Site Feature: To send Users information they agreed to receive about topics we think will be of interest to them.
  • To Send Periodic Emails: We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.
  • To Maintain Safety and Security: Protecting our users and our services from fraud, abuse, and other malicious activities.

4. How We Share Your Information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above. We may use third-party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Specific sharing scenarios include:

  • Service Providers: We engage trusted third-party companies and individuals to perform services on our behalf (e.g., payment processing, hosting, analytics, customer support, email delivery). These providers have access to your personal information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Legal Compliance and Protection: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency). We may also disclose your information to protect the rights, property, or safety of Aurora Bloom, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
  • Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you with third parties for various purposes, including business or research uses.

5. Your Data Rights & Choices

You have certain rights regarding the personal information we hold about you. Aurora Bloom is committed to enabling you to exercise these rights:

  • Access and Portability: You have the right to request copies of your personal data and to request that we transfer this data to another service provider.
  • Correction: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Deletion: You have the right to request that we erase your personal data under certain conditions.
  • Objection to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Restriction of Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided in Section 9.

6. Data Security

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site. We use industry-standard encryption for sensitive data transmission. While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

7. Children's Privacy

Aurora Bloom is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

8. Changes to This Policy

Aurora Bloom has the discretion to update this privacy policy at any time. When we do, we will revise the "last updated" date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

9. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact our Data Protection Officer:

  • Aurora Bloom
  • 789 Glacier Peak Drive, Suite 200, Denver, CO 80202, USA
  • Email: [email protected]
  • Phone: (720) 555-0187